ESA Gaming grows into Nigeria through partnership with betBonanza as part of ongoing African expansion

24th January 2023 - ESA Gaming, a provider of clever games, has made its impact in Nigeria by establishing its library of non-traditional titles with operator betBonanza. The partnership lets ESA Gaming to continue its development in the African market, where its collection of mobile-first, lightweight EasySwipe™ titles is a perfect fit for local conditions. This includes popular titles like Wild Vegas, Fruitz&Spinz, Basketball Mine, Goal Mine, and Rocket Racers, a crash-style game, as well as classic casino content.

betBonanza, founded in 2019, is one of Nigeria's fastest-growing online bookmakers, offering a wide range of casino games portfolio, including slots, table games, and instant and crash games. The roll-out with betBonanza enables ESA Gaming to maintain its presence in regulated African markets, following previous partnerships with Pariplay and 888Africa.

Thomas Smallwood, Head of Marketing at ESA Gaming, wrote:

Regulated African markets have become a key focus for us as our EasySwipe™ portfolio is perfectly designed to match the wants and needs of local players. 

betBonanza is a strong brand and quickly established itself as a leading operator in Nigeria. We are thrilled to bring our titles to their offering and introduce new excitement to their growing customer base.

Gatis Licitis, COO of betBonanza, wrote:

As we continue strengthening our casino offering to complement our leading sportsbook, we couldn’t find a better partner than ESA Gaming. 

Their titles offer fantastic cross-sell opportunities, and their quick-fire nature resonates well with our customers. We look forward to further working together to gain ground in the Nigerian market.

About ESA Gaming

ESA Gaming is a boutique, self-sustaining casino games provider of high-performing gaming products, established in 2009. The company is known for its content aggregator and poker titles but has shifted its focus to mobile in recent years.
ESA Gaming's EasySwipe™ is a lightweight HTML5 mobile-first game family that seamlessly integrates into sportsbooks, allowing users to enjoy high-quality casino games without disrupting the sports betting experience. In addition, the games have been proven to increase cross-selling and brand loyalty without cannibalization, helping sportsbooks to increase revenue.
ESA Gaming's mission is to provide SIMPLE, FAST, and MOBILE gaming adventures for its users.